The Challenge

When I started Artesa, I had a goal – to become the world`s largest company working in the non-English language essay niche. As an edtech founder, I deeply understood the challenges learners faced. Or so I thought.

But something was off

In our first year, we garnered traction. But something was off. Our product and strategy weren’t resonating here, even though the same strategy has been successful in other markets.

“Our product and strategy weren’t resonating here, even though the same strategy has been successful in other markets”
Glib G.

We experienced user drop-off, while our competitors had 32% better traffic and conversion rates. We lacked the insights to pinpoint why and how to better meet student needs.

“We experienced user drop-off, while our competitors had 32% better traffic and conversion rates”
Glib G.

We urgently needed research

These gnawing blindspots spurred sleepless nights. My gut knew unlocking the student journey was key to sustainable expansion. If only I could peer into the learner mindset and diagnose their pain points. We urgently needed research to help us really understand the students we serve and what they expect from our services.

“We urgently needed research to help us really understand the students we serve and what they expect from our services”
Glib G.

Enter Hot Pies Agency – an ingenious research partner that transformed how we innovate. They deployed interviews with our account managers and interviews with students. Moreover, Hot Pies team pretended to be students to visualize customer interactions with our service and did the same for our competitors to identify reasons for both drop-offs and gains*.*

“Hot Pies Agency – an ingenious research partner that transformed how we innovate”
Glib G.

They dig into all facets of our business and users

Hot Pies really took the time to dig into all facets of our business and users. We were very impressed with their diligent process and multifaceted approach.  In just weeks, Hot Pies delivered transformative findings.

• The competitor’s email marketing strategy differed significantly from ours, requiring fewer resources and less time. Thus, our first task on the to-do list was to optimize it.
• The list of user jobs, pains, and expectations provided by the Hot Pies team made us realize that we had many stereotypes about our users. We were solving problems for an idealized customer rather than addressing the real needs of our audience.
• Insights into the main user drop-off stage confirmed our concerns about the stages experiencing the highest drop. Now, we also understand the reasons behind these actions.

“Hot Pies really took the time to dig into all facets of our business and users. We were very impressed with their diligent process and multifaceted approach”
Glib G.

Drive higher conversions and retention thanks to research

Today, our offerings drive higher conversions and retention thanks to research illuminating the complete student journey. We approach expansion with sharp competitive insight and the student mindset driving decisions.

My vision stands, but it was realizing I couldn’t see the full picture that sparked our growth. We can now confidently build products our users will love thanks to Hot Pies uncovering what really matters to students.

“We can now confidently build products our users will love thanks to Hot Pies uncovering what really matters to students”
Glib G.

Our quest to keep learning – and to place learners at the heart of solutions – continues. But now informed by the compass of student truth only Hot Pies’ research could reveal. Our future is bright through the lens of user insights.

Sonarworks achievements:

📈 We achieved a twofold increase in lead conversion through the implementation of a new design informed by extensive research findings.

💡Streamline user flow 6 times, highlighting main benefits upfront